efecto was established in 2017 by Jens Rosenstand & Henrik Holm Nielsen. At that time the use of video in online marketing was still in it's beginning.

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Originally our name was ReadyWEB, but over time it didn't reflect what we do; video production that makes sense and has an effect. That is why we are now called efecto.

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We have broad experience from several international companies - like Nokia, Oticon and Schneider-Electric. We have experience from many years of working in sales and marketing departments and by working intensely with targeted messaging across several platforms.

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With our business understanding, we can contribute professionally to our clients during video production. We can ask the right questions, that will result in the best messages on the video.

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This experience is the foundation of efecto, where the person behind the camera makes a big difference. It takes experience, opinions and sparring, to make a message come alive on video, and make it work - every time!

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That is what we do in efecto.